Data Analytics and the Stadium 1 Platform: A Winning Combination

By Ed Mullen


Data Analytics and the Stadium 1 Platform: A Winning Combination


Everyone is talking about it; everyone wants it; and now it’s here: Advanced data analytics, an easy way to collect and analyze fan information, is part of the new and improved Stadium 1 POS platform.

In this age of big data, teams and facilities managers are working to make sense on data collection. These stats can demonstrate to team management and ownership some very revealing facts about purchases and people around the ballparks, stadiums and arena. Many times, it reveals that season-ticket holders are not the big spenders you may think.

According to Investopedia, data analytics is “the science of drawing insights from raw information sources. Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption. Data analytics techniques can reveal trends and metrics that would otherwise be lost in the mass of information. This information can then be used to optimize processes to increase the overall efficiency of a business or system….

“Data analytics is important because it helps a business optimize its performance. Implementing it into the business model means companies can help reduce costs by identifying more efficient ways of doing business by storing large amounts of data. A company can also use data analytics to make better business decisions and help analyze customer trends and satisfaction, which can lead to new (and better) products and services.”

Here are some options on winning the data game while bringing new fans into the scope of your radar. POS features like loaded tickets, a customized fan app and a lottery system for entertaining fans are all good starts. Implementing the Stadium 1 App will let fans have a chance of winning all sorts of items around your venue. The best part: they must spend money with your team for the potential to win. This will expedite years of data collection into one season. With this process in place, ownership can now track this new tech dynamic on a custom cloud dashboard designed for your venue.

The team can brand a loyalty points App complete with your teams’ logo and inventory. Layered on top of that is a loyalty point system where fans can earn points for ordering F&B and merchandise within your ballpark or arena. You have just created your own frequent-fan program specifically for your venue.

The platform designed and marketed by Stadium 1 is the most ruggedized, commercial-grade and water-resistant POS device in the market today. Our end-to-end platform incorporates front-end POS, consumer self-serve POS, workforce management, stand sheets and a comprehensive merchandise program with one of the leading dashboard reporting platforms in the industry.

Stadium 1 was designed specifically for stadium and operations, born online and created from the ground up with the most advanced cloud-based software programming technology tools, designed by a team owner with a world-class technology background. Stadium 1 exists in the market today with tools that can help teams increase revenues, reduce theft and waste. The integrated management suite links all departments into a real-time system so ownership can make more informed pre-game, in-game and post-game decisions based on integrated technology.

If you want more information on how Stadium 1 can meet and exceed your venue needs with an integrated management system complete with state-of-the-art POS terminals, or if you are a Stadium 1 customer and want more information on the full line of Stadium 1 functionality, contact Ed Mullen at or call 561-704-1414.



About the author — Ed Mullen is an invited nationally recognized speaker and author on sports technology. He performs educational seminars on stadium software solutions. Ed has managed and implemented thousands of sports oriented technology software systems into sports venues worldwide with over a billion dollars of sales globally. His passion and understanding of Stadium 1 client’s goals and objectives, enables Ed, and his team to develop, market, and implement these unique sets of software services. The results are meeting the needs of his customers, allowing them to maximize their full revenue potential. 

Lexington Legends

“Stadium 1 helped our team combine all the components of POS, real time inventory, dashboard reporting, employee scheduling, fan engagement and sponsorship advertising into ONE platform. We received world class support throughout the year from your award-winning support staff. Implementing Stadium 1 reflected very positively to our bottom line and is well worth the investment for the successful future of the Lexington Legends.”

Andy Shea - President
Lexington Legends

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