Stadium 1 Loyalty Program Can Boost Your Bottom Line

By Ed Mullen

The best way to encourage loyalty among your fans? Establish a top-notch loyalty program–like the one offered by Stadium 1 as part of its venue operations suite of products.

Loyalty programs are everywhere: your fans see them offered by grocery stores, coffee shops, airlines, credit cards, and more. Basically, a loyalty program rewards fans for patronizing your business. They are prevalent because they work. With most of your venue guests already participating in some sort of loyalty program, you can leverage Stadium 1’s built-in loyalty program to reward those fans and acquire new fans while also amassing valuable insights into what your fans buy at your venue.

With a loyalty program tied into the Stadium 1 venue-management system, a venue operator can set up their own system of rewards, gifts and prizes. Any mobile device connected to the Internet can be used to track personal purchases and monitor potential rewards down the line. Purchases are tracked at a Stadium 1 point of sale unit, located all around the stadium. We all know a customize App is the wave of the future in many venues, so tying that into a loyalty app certainly creates a very rewarding experience for fans.

Once the fan is in your venue, there are many easy, no-cost methods to promote the loyalty program. Stadium 1 POS devices can display back-screen advertising pushing the loyalty program, urging fans to sign up on the spot. In-game announcements, house ads in game programs, and in-venue signage can all be low- or no-cost tools for promoting the loyalty program.

For team owners and management, many opportunities exist to capitalize on the Stadium 1 loyalty program. First, it’s a great and convenient way to gather customer contact information for future targeted marketing. You may want to reward big spenders with their own unique reward or recognize them in some special manner, such as an off-season fan appreciation event. Or you may want to alert a subset of customers of a special offer tied to their specific past purchases, such as a fan shop special based on past team store purchases. Second, it’s a convenient way to track collective fan spending habits, letting you plan for future events. Third, it’s a way to empower fans, helping them to create their own venue experiences.

And perhaps the best reason to adopt a loyalty program like the one integrated into the Stadium 1 management suite? Loyalty programs increase revenues, positively impacting your bottom line. That, certainly, is the best reason to implement a Stadium 1 loyalty program as part of your venue-management efforts.

Stadium 1 was designed specifically for stadium operations, born online and created from the ground up with the most advanced cloud-based software programming technology tools, designed by a team owner with a world-class technology background. Stadium 1 exists in the market today with tools that can help teams increase revenues, reduce theft and waste. The integrated management suite links all departments into a real-time system so ownership can make more informed pre-game, in-game and post-game decisions based on integrated technology on one platform.

If you want more information on how Stadium 1 can solve your technology needs with an integrated venue management system and want more information contact Ed Mullen ed.mullen@stadium1.com or call Ed @ 561-704-1414.

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About the author — Ed Mullen is an invited nationally recognized speaker and author on sports technology. He performs educational seminars on connectivity solutions for stadium, arenas, sports complexes and college venues. He has managed and implemented over a billion dollars of technology into thousands of sports venues worldwide. His passion and understanding his client’s goals and objectives, enables Ed, and his team to develop, market, and implement these unique sets of SAS services. The results are meeting the needs of his customers, allowing them to maximize their full revenue potential.

ROC Ventures

“As a sports management company we needed a POS company that has built a strong platform for hardware and software and is focused on all types of sporting venues. A solution that includes flexible software which can handle a vast array of sports teams, stadiums, arena venues and sports complexes.

After thoroughly researching the market we found Stadium 1 encompassed a comprehensive all in one platform with excellent report capabilities and a first class support staff. Implementing Stadium 1 has significantly contributed to our efficiency and a positive bottom line for all of our sports entities.”

Dan Kuenzi - President of Sports & Performance
ROC Ventures

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